CARMEN DUKES

FAN-FIRST STORYTELLER THROUGH CONTENT AND DESIGN.

Hello, my name is Carmen Dukes. I am a designer who creates content, products, and experiences for fans of brands and entertainment companies using business strategy and user-centered design. Currently, I work for Electronic Arts (EA) as Editor in Chief.

At EA, I lead global editorial strategy and digital marketing execution for EA’s web and social channels for console games. I lead a team of 35 writers, social media managers, and editorial staff in four countries (United States, Sweden, England, and Canada) covering 12 franchises. 

Before joining EA, I worked at the National Football League where I conceptualized, developed, and produced custom content and experiences across television, mobile, and digital. I led a team of producers, editors, and writers in the creation of large cross-platform initiatives focused on attracting and retaining new and casual fans to drive the league's digital business.

Prior to the NFL I worked as Senior Manager, Digital Media at HiT Entertainment (Mattel) in New York City. At HiT Entertainment, I led cross-functional international teams to design, develop, and launch digital products for global kids brands. I also spearheaded the development of the team's global mobile strategy and roadmap for apps and mobile web.

In 2010, I co-founded Project: Interaction, an after-school design program for Brooklyn high school girls. I also taught Interaction Design at the Cooper-Hewitt, National Design Museum.

I love leading creative teams. I encourage my teams to pay attention to each other. I create opportunities for them to show their interests, their work, and their inspirations. I believe that building a happy, high-performing team starts with empathy, listening, and understanding.

I have a Bachelor’s degree in Film and Media Arts from Temple University (2003), a Graduate Certificate in Information Technologies from New York University (2009) and a Master of Fine Arts in Interaction Design from the School of Visual Arts (2011).

MY PURPOSE IS TO INSPIRE THROUGH CREATIVE WORK


Presentations

  • NFL Creative Summit 2018: The Art of Storytelling
    Atlanta, March 2018

    Presentation: Images, Moments, and Stories

    Watch Presentation

    View Slides
  • EA UX Con
    Vancouver, January 2017

    Presentation: Content is Our Secret Sauce

    View Slides
  • School of Visual Arts
    New York City, May 2012

    MFA Thesis: Springboard

    Watch Presentation
  • International Conference on Interaction Design
    Hong Kong, November 2011

    Paper Presentation: New Methods: Framing an Interaction Design Class to Play a Complementary Role in Core Curriculum
  • Design in Action Conference
    Philadelphia, October 2011

    Panel: Emerging Design Collaborations
  • Columbia University, Teacher's College
    New York City, February 2011

    EdLab Seminar – Project: Interaction

Awards & Recognition

  • 2015 Silver Clio

    Digital/Social - NFL Up!
  • 2015 Webby Award Honoree

    Online Film and Video (How-To & DIY) - NFL Up!
  • 2014 Webby Award Honoree

    Online Film and Video (How-To & DIY) - NFL Up!
  • 2014 Emmy Winner - 35th Annual Sports Awards

    Outstanding New Approaches - NFL Up!
  • 2014 Emmy Winner - 35th Annual Sports Awards

    Outstanding New Approaches - JFK: The Untold NFL History of that Day in Dallas
  • 2013 Emmy Nominee - 34th Annual Sports Awards

    Outstanding New Approaches - The NFL Season
  • 2011 Webby Award Honoree

    Games (Handheld Devices) - Barney's Super Dee Duper Fun Day (iPhone App)
  • 2010 Parent's Choice Awards

    Mobile Apps - Thomas & Friends Game Pack (iPhone App)

Press, Publications, Media Mentions & Featured Work


I am interested in building and growing new digital ventures, speaking and mentoring. Let's connect! carmendukes [AT] gmail.com