Hello, my name is Carmen Dukes. I am an award-winning designer and strategist working at the intersection of fandom, content, and product. I am consultant helping organizations build vibrant communities through storytelling and marketing.

Before consulting, I worked at Spotify as Head of Podcast Editorial. At Spotify, I led Spotify’s podcast editorial and content strategy in the US. My team’s work focused on building communities of podcast listeners and creators, growing genre and podcast followers, and improving podcast discovery through storytelling and curation.

Before Spotify, I worked as Director, Creative Strategy for Activision Blizzard Esports. On the branded partnerships team, I led the creative development of branded content for Overwatch League and Call of Duty League. 

Prior to Activision Blizzard, I worked for Electronic Arts (EA) as Editor in Chief. At EA, I led global editorial strategy and digital marketing execution for EA’s web and social channels for console games. I led a team of 35 writers, social media managers, and editorial staff in four countries (United States, Sweden, England, and Canada) covering 12 franchises. 

Before joining EA, I worked at the National Football League where I conceptualized, developed, and produced custom content and experiences across television, mobile, and digital. I led a team of producers, editors, and writers in the creation of large cross-platform initiatives focused on attracting and retaining new and casual fans to drive the league's digital business.

Prior to the NFL I worked as Senior Manager, Digital Media at HiT Entertainment (Mattel) in New York City. At HiT Entertainment, I led cross-functional international teams to design, develop, and launch digital products for global kids brands. I also spearheaded the development of the team's global mobile strategy and roadmap for apps and mobile web.

In 2010, I co-founded Project: Interaction, an after-school design program for Brooklyn high school girls. I also taught Interaction Design at the Cooper-Hewitt, National Design Museum.

I love leading creative teams. I encourage my teams to pay attention to each other. I create opportunities for them to show their interests, their work, and their inspirations. I believe that building a happy, high-performing team starts with empathy, listening, and understanding.

I have a Bachelor’s degree in Film and Media Arts from Temple University (2003), a Graduate Certificate in Information Technologies from New York University (2009) and a Master of Fine Arts in Interaction Design from the School of Visual Arts (2011).


Video Game Credits

  • Anthem (2019)
  • Apex Legends (2019)
  • Battlefield V (2018)
  • Star Wars: Battlefront II (2017)


  • NFL Creative Summit 2018: The Art of Storytelling
    Atlanta, March 2018

    Presentation: Images, Moments, and Stories

    Watch Presentation

    View Slides
  • EA UX Con
    Vancouver, January 2017

    Presentation: Content is Our Secret Sauce

    View Slides
  • School of Visual Arts
    New York City, May 2012

    MFA Thesis: Springboard

    Watch Presentation
  • International Conference on Interaction Design
    Hong Kong, November 2011

    Paper Presentation: New Methods: Framing an Interaction Design Class to Play a Complementary Role in Core Curriculum
  • Design in Action Conference
    Philadelphia, October 2011

    Panel: Emerging Design Collaborations
  • Columbia University, Teacher's College
    New York City, February 2011

    EdLab Seminar – Project: Interaction

Awards & Recognition

  • 2015 Silver Clio

    Digital/Social - NFL Up!
  • 2015 Webby Award Honoree

    Online Film and Video (How-To & DIY) - NFL Up!
  • 2014 Webby Award Honoree

    Online Film and Video (How-To & DIY) - NFL Up!
  • 2014 Emmy Winner - 35th Annual Sports Awards

    Outstanding New Approaches - NFL Up!
  • 2014 Emmy Winner - 35th Annual Sports Awards

    Outstanding New Approaches - JFK: The Untold NFL History of that Day in Dallas
  • 2013 Emmy Nominee - 34th Annual Sports Awards

    Outstanding New Approaches - The NFL Season
  • 2011 Webby Award Honoree

    Games (Handheld Devices) - Barney's Super Dee Duper Fun Day (iPhone App)
  • 2010 Parent's Choice Awards

    Mobile Apps - Thomas & Friends Game Pack (iPhone App)

Press, Publications, Media Mentions & Featured Work

I am interested in building and growing new digital ventures, speaking and mentoring. Let's connect! carmendukes [AT]