FAN-FIRST STORYTELLER THROUGH CONTENT AND DESIGN.

Hello, my name is Carmen Dukes. I am an award-winning designer and strategist working at the intersection of fandom, content, and product. I grow global brands, communities, subscriptions, and services through content and storytelling. Currently, I work at Spotify as Head of Podcast Editorial.

Before Spotify, I worked as Director, Creative Strategy for Activision Blizzard Esports. On the branded partnerships team, I led the creative development of branded content for Overwatch League and Call of Duty League. 

Prior to Activision Blizzard, I worked for Electronic Arts (EA) as Editor in Chief. At EA, I led global editorial strategy and digital marketing execution for EA’s web and social channels for console games. I led a team of 35 writers, social media managers, and editorial staff in four countries (United States, Sweden, England, and Canada) covering 12 franchises. 

Before joining EA, I worked at the National Football League where I conceptualized, developed, and produced custom content and experiences across television, mobile, and digital. I led a team of producers, editors, and writers in the creation of large cross-platform initiatives focused on attracting and retaining new and casual fans to drive the league's digital business.

Prior to the NFL I worked as Senior Manager, Digital Media at HiT Entertainment (Mattel) in New York City. At HiT Entertainment, I led cross-functional international teams to design, develop, and launch digital products for global kids brands. I also spearheaded the development of the team's global mobile strategy and roadmap for apps and mobile web.

In 2010, I co-founded Project: Interaction, an after-school design program for Brooklyn high school girls. I also taught Interaction Design at the Cooper-Hewitt, National Design Museum.

I love leading creative teams. I encourage my teams to pay attention to each other. I create opportunities for them to show their interests, their work, and their inspirations. I believe that building a happy, high-performing team starts with empathy, listening, and understanding.

I have a Bachelor’s degree in Film and Media Arts from Temple University (2003), a Graduate Certificate in Information Technologies from New York University (2009) and a Master of Fine Arts in Interaction Design from the School of Visual Arts (2011).

MY PURPOSE IS TO INSPIRE THROUGH CREATIVE WORK